---
title: Articles | Strategy
description: Strategy | Articles about organisational culture, business design, research, innovation and sustainable business design.
---

[![Better Organisations ltd](https://betterorganisations.co.uk/hs-fs/hubfs/BetterOrganisationsLOGOTYP.png?width=1918&height=819&name=BetterOrganisationsLOGOTYP.png "Better Organisations ltd")](https://www.betterorganisations.co.uk)

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# Articles

## Posts about Strategy:

[![](https://betterorganisations.co.uk/hs-fs/hubfs/SMEs%20in%20the%20Age%20of%20Permanent%20Change%20-%20The%20Stable%20World%20Is%20Gone-21.png?width=365&name=SMEs%20in%20the%20Age%20of%20Permanent%20Change%20-%20The%20Stable%20World%20Is%20Gone-21.png)](https://betterorganisations.co.uk/articles/smes-in-the-age-of-permanent-change-the-stable-world-is-gone)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [SMEs in the Age of Permanent Change - The Stable World Is Gone](https://betterorganisations.co.uk/articles/smes-in-the-age-of-permanent-change-the-stable-world-is-gone)

[Read More](https://betterorganisations.co.uk/articles/smes-in-the-age-of-permanent-change-the-stable-world-is-gone)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/Imported_Blog_Media/WhyTheBestStrategy-300x250.jpg?width=365&name=WhyTheBestStrategy-300x250.jpg)](https://betterorganisations.co.uk/articles/2020/07/why-the-best-strategy-wont-work-if-your-organisational-culture-is-failing)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Why the best strategy won’t work if your organisational culture is failing](https://betterorganisations.co.uk/articles/2020/07/why-the-best-strategy-wont-work-if-your-organisational-culture-is-failing)

[Read More](https://betterorganisations.co.uk/articles/2020/07/why-the-best-strategy-wont-work-if-your-organisational-culture-is-failing)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/Imported_Blog_Media/OrganisationalCulture-theimmunesytemofyourcompany_s-300x211.jpg?width=365&name=OrganisationalCulture-theimmunesytemofyourcompany_s-300x211.jpg)](https://betterorganisations.co.uk/articles/2020/06/organisational-culture-the-immune-system-of-your-company)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Organisational Culture – the immune system of your company](https://betterorganisations.co.uk/articles/2020/06/organisational-culture-the-immune-system-of-your-company)

[Read More](https://betterorganisations.co.uk/articles/2020/06/organisational-culture-the-immune-system-of-your-company)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Coming Out Of Lockdown](https://betterorganisations.co.uk/articles/2020/06/coming-out-of-lockdown)

[Read More](https://betterorganisations.co.uk/articles/2020/06/coming-out-of-lockdown)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/Imported_Blog_Media/OrganisationalChallengesOfDevelopingAStrategyBuildingProcess_s-300x203.jpg?width=365&name=OrganisationalChallengesOfDevelopingAStrategyBuildingProcess_s-300x203.jpg)](https://betterorganisations.co.uk/articles/2020/05/organisational-challenges-of-developing-a-strategy-building-process)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Organisational challenges of building a strategy process in SMEs](https://betterorganisations.co.uk/articles/2020/05/organisational-challenges-of-developing-a-strategy-building-process)

[Read More](https://betterorganisations.co.uk/articles/2020/05/organisational-challenges-of-developing-a-strategy-building-process)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/Imported_Blog_Media/SNoBusinessPlanSurivesTheFirstContactWithACustomer-1.jpg?width=365&name=SNoBusinessPlanSurivesTheFirstContactWithACustomer-1.jpg)](https://betterorganisations.co.uk/articles/2020/05/no-business-plan-survives-the-first-contact-with-a-customer)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [No business plan survives the first contact with a customer](https://betterorganisations.co.uk/articles/2020/05/no-business-plan-survives-the-first-contact-with-a-customer)

[Read More](https://betterorganisations.co.uk/articles/2020/05/no-business-plan-survives-the-first-contact-with-a-customer)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/Imported_Blog_Media/DeliveryIsMoreImportantThanExcellenceSmall-e1589564289688-300x210.jpg?width=365&name=DeliveryIsMoreImportantThanExcellenceSmall-e1589564289688-300x210.jpg)](https://betterorganisations.co.uk/articles/2020/05/delivery-is-more-important-than-excellence)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Business design rule: delivery is more important than excellence](https://betterorganisations.co.uk/articles/2020/05/delivery-is-more-important-than-excellence)

[Read More](https://betterorganisations.co.uk/articles/2020/05/delivery-is-more-important-than-excellence)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/AI-Generated%20Media/Images/Team%20working%20on%20a%20white%20board%20with%20post%20its%20and%20business%20model%20canvas%2c%20busy%20with%20breaking%20down%20business%20assumptions%20into%20testable%20hypothesis.jpeg?width=365&name=Team%20working%20on%20a%20white%20board%20with%20post%20its%20and%20business%20model%20canvas%2c%20busy%20with%20breaking%20down%20business%20assumptions%20into%20testable%20hypothesis.jpeg)](https://betterorganisations.co.uk/articles/2020/05/test-your-assumptions-early)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Test your assumptions early](https://betterorganisations.co.uk/articles/2020/05/test-your-assumptions-early)

[Read More](https://betterorganisations.co.uk/articles/2020/05/test-your-assumptions-early)

[![Business Design: Fail Fast, Fail Often](https://betterorganisations.co.uk/hs-fs/hubfs/Imported_Blog_Media/FailFastFailOften-Copy-300x202.jpg?width=365&name=FailFastFailOften-Copy-300x202.jpg)](https://betterorganisations.co.uk/articles/2020/05/fail-fast-fail-often)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Fail Fast, Fail Often: Evidence-Based Experimentation for Entrepreneurs](https://betterorganisations.co.uk/articles/2020/05/fail-fast-fail-often)

[Read More](https://betterorganisations.co.uk/articles/2020/05/fail-fast-fail-often)

[![](https://betterorganisations.co.uk/hs-fs/hubfs/10.png?width=365&name=10.png)](https://betterorganisations.co.uk/articles/2020/04/dont-fall-in-love-in-your-idea)

![Picture of Witold Wisniewski](https://betterorganisations.co.uk/hs-fs/hubfs/Male.jpg?width=30&name=Male.jpg)

[Witold Wisniewski](https://betterorganisations.co.uk/articles/author/witold-wisniewski)

## [Don’t Fall in Love With Your Idea: Evidence-Based Business Design](https://betterorganisations.co.uk/articles/2020/04/dont-fall-in-love-in-your-idea)

[Read More](https://betterorganisations.co.uk/articles/2020/04/dont-fall-in-love-in-your-idea)

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